Pagamentos com biometria facial crescem no Brasil e podem se igualar ao Pix

[{"selector":"#anim-c2df5bc5-affe-4344-9b4c-efc5671d638c","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6cb98c60-1724-423d-8159-08c473e5d9f0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a83650d1-fe1f-4cc1-85e7-1a6bd78f38b0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9b0b2975-94da-42a9-96fb-dcbcdbf4efb1","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41c8458f-7497-4916-9b53-3c00e227e9f8","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12c6418a-5c49-4acb-9596-68c8486b382d","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76406cd9-27de-4a78-836d-1860dada3885","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ade806a7-cda7-4527-b40c-82824ea0748d","keyframes":{"opacity":[0,1]},"delay":800,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Veja mais!

Apesar de estar registrando suas primeiras operações no mundo, o pagamento com biometria facial deve se expandir no Brasil.

[{"selector":"#anim-d726eeee-9162-4fe6-8ced-3961ffb9170c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7baa7a90-be1c-4586-848b-626189de0929","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbfa7ec7-aa28-45d9-af29-590920c9cc0c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9d87e61-d92e-4169-9e58-953cdcf2ea92","keyframes":{"transform":["translate3d(-115.60509%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80fbb9fb-74e1-451f-9930-1a635726b059 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(42.68391918265828%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":6000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Veja mais!

De acordo com "O Futuro dos pagamentos", um relatório publicado em abril pelo Mastercard, o mercado internacional da ferramenta deve se expandir em 62% até o ano de 2030.

[{"selector":"#anim-a5bae96c-6eb3-4735-b79a-752a79e83344","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6666b4dc-60f8-407d-a181-c5b09c41ad2f","keyframes":{"transform":["translate3d(115.60510%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb27bf60-5193-46d8-b6c4-9d95e2c9bed5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecfd4126-d231-4779-95a3-291ae760b183","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89d76da2-a237-4390-85db-871240579fea [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":6000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ba2deff1-5eb0-46f3-8309-d41439f755f3","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb0fe527-379d-4ed2-b373-ae78575b7de1","keyframes":{"transform":["translate3d(0px, 205.73871%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38b196ed-fc3e-4a51-a828-a29e4c61db41","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64521e01-674f-43cf-96ae-d39edc202bec","keyframes":{"transform":["translate3d(0px, 229.39521%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Implementado no Brasil

[{"selector":"#anim-e1f6f899-12cc-4458-816b-f93a6b7e4b79","keyframes":{"transform":["translate3d(-115.92356%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b07946be-b264-40bb-a7dd-c287ef26d259","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0db1e46-d7bf-44fb-ad33-271f9b919f8d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-590aba10-8644-424e-9470-96d562eec51c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5217ccc8-50f6-4a8b-8594-25fc12617aa4","keyframes":{"transform":["translate3d(-115.60509%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67c79eb6-b496-4ea4-b282-5459b1ed19d5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f34d1c20-0d50-45fb-b659-578e558c64db","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0f00c3f-a23a-4aeb-9d15-fcae6e2e97c9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-39.38283908905104%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":6000,"fill":"forwards"}] Veja mais!

Um exemplo é a varejista C&A, que disponibiliza a opção em sua carteira digital, o C&A Pay, para realizar pagamentos nas lojas.

[{"selector":"#anim-9999fd5a-7653-48ed-b813-0c220f793750","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3fe25a06-607c-4e3c-993a-0667231462ab","keyframes":{"transform":["translate3d(115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e504509b-4911-4b1e-84d4-3530dafbb85a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3757b353-e0a7-4866-a63c-fc77ebb5b4db","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e5f6646-7c9d-4daa-a63d-547ce9a5f4c9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-23.028564357127955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":6000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b5038d6c-f5a8-47c8-95bb-b83b43271bb4","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c673268-625b-470a-8637-c523d2236d9a","keyframes":{"transform":["translate3d(0px, 205.73871%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e858c438-a282-4729-bbe2-7470047b9619","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e370b02-542a-4d6d-b6f2-cf17e863dedf","keyframes":{"transform":["translate3d(0px, 290.20701%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Outra forma é aderindo ao Programa de Checkout Biométrico, do Mastercard. Nele, a imagem dos inscritos fica armazenada em um banco de dados, permitindo o pagamento.

[{"selector":"#anim-92445ffa-c101-4e69-bd07-d95e802068ea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c563f580-94cb-4287-be3f-467fb0118c57","keyframes":{"transform":["translate3d(-115.60509%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc8a0ce7-062f-411d-ac94-4085ef27625a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9261f7e0-ee21-4fed-9a96-89382b95e53d","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96342ada-ca21-487b-bc0c-be997e4b3a5e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-38.01256031432394%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":6000,"fill":"forwards"}] Veja mais!

Isso possibilita a implementação da tecnologia em grandes e pequenos estabelecimentos.

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[{"selector":"#anim-3343ec42-36f7-4110-b0ae-30085f750554","keyframes":{"opacity":[0,1]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d05f1095-3749-4dd8-9b0a-47b97ee8dfce","keyframes":{"transform":["translate3d(-112.0603%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67ee71a9-eeb2-4583-9845-f55db4568e8b","keyframes":{"opacity":[0,1]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59282906-48ab-472c-943e-b397eafc6813","keyframes":{"transform":["translate3d(-117.11956%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Clique aqui e confira!

Pagamentos com biometria facial crescem no Brasil e podem se igualar ao Pix

Para especialistas, a modalidade pode se tornar tão popular no Brasil quanto o Pix. Até 2026, a ferramenta deve movimentar US$ 9,8 trilhões.

Apesar de estar registrando suas primeiras operações no mundo, o pagamento com biometria facial deve se expandir no Brasil.

De acordo com "O Futuro dos pagamentos", um relatório publicado em abril pelo Mastercard, o mercado internacional da ferramenta deve se expandir em 62% até o ano de 2030.

E-book: Comece a Investir na Bolsa de Valores Clique Aqui!

Implementado no Brasil

Atualmente, já é possível fazer compras com biometria facial no Brasil, mesmo que as opções sejam limitadas.

Um exemplo é a varejista C&A, que disponibiliza a opção em sua carteira digital, o C&A Pay, para realizar pagamentos nas lojas.

E-book: Investindo em ações Clique Aqui!

Outra forma é aderindo ao Programa de Checkout Biométrico, do Mastercard. Nele, a imagem dos inscritos fica armazenada em um banco de dados, permitindo o pagamento.

Isso possibilita a implementação da tecnologia em grandes e pequenos estabelecimentos.

E-book: Investindo para aposentadoria Clique Aqui!