13,7 milhões de brasileiros consumiram fast food no 1T23

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Deste total, 54% das compras foram feitas no balcão, 28% via delivery e 11% em retiradas drive-thru.

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De acordo com a pesquisa realizada pela Kantar, o principal motivo do aumento está relacionado a volta ao trabalho presencial.

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Os principais consumidores são o público jovem, com alta de 3% na faixa etária até 29 anos, na comparação anual. Os consumidores das classes A e B, também tiveram alta de 5%.

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Entre os destaques estão as refeições e lanches, como hambúrguer e pizza, que cresceram em unidades 13% e 15%, respectivamente, no médio prazo.

[{"selector":"#anim-038c2c19-7f8b-4b71-aaf8-08c9a614f023","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4f57032-e39f-46ba-a8af-0abdd714ff1c","keyframes":{"transform":["translate3d(115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82c7cf4a-f902-4170-ad1d-bab2c4cba49e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e37c649-119b-4883-a4bb-1488c0a07eb1","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6798c498-2892-4aad-aa3f-2541122c8292 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":6000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4a8d97a6-7aaf-4ea3-b486-e9a4b241e533","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4ae0e6f-f081-4b6b-b3ae-a52676188b90","keyframes":{"transform":["translate3d(0px, 205.73871%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6844cfab-67cc-425a-9600-97e4f2483cbe","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5590237d-8312-4885-821f-b0241147014f","keyframes":{"transform":["translate3d(0px, 290.20701%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Movimento pós-pandemia

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A pesquisa reúne 11.300 domicílios de todas as regiões do país, representando 60 milhões de lares. Para fora do lar, a empresa acompanha o comportamento de 43 milhões de indivíduos.

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[{"selector":"#anim-8bda849e-4904-487c-ad6b-dc267992872d","keyframes":{"opacity":[0,1]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4b015d9-efa0-41d7-8b1a-6cddc5641c81","keyframes":{"transform":["translate3d(-112.0603%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ad03250-b5a6-458e-a615-da316f09787b","keyframes":{"opacity":[0,1]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-decb5aad-013a-44cf-86cf-fee7689f082b","keyframes":{"transform":["translate3d(-117.11956%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Clique aqui e confira!

13,7 milhões de brasileiros consumiram fast food no 1T23

Um crescimento de 38% em relação aos 9,9 milhões de pessoas no mesmo período de 2022.

Deste total, 54% das compras foram feitas no balcão, 28% via delivery e 11% em retiradas drive-thru.

De acordo com a pesquisa realizada pela Kantar, o principal motivo do aumento está relacionado a volta ao trabalho presencial.

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Os principais consumidores são o público jovem, com alta de 3% na faixa etária até 29 anos, na comparação anual. Os consumidores das classes A e B, também tiveram alta de 5%.

Entre os destaques estão as refeições e lanches, como hambúrguer e pizza, que cresceram em unidades 13% e 15%, respectivamente, no médio prazo.

E-book: Investindo em ações Clique Aqui!

Movimento pós-pandemia

Um fato curioso é que o aumento também é resultante do pós-pandemia no Brasil, que apresentou sinais positivos em diferentes âmbitos.

A pesquisa reúne 11.300 domicílios de todas as regiões do país, representando 60 milhões de lares. Para fora do lar, a empresa acompanha o comportamento de 43 milhões de indivíduos.

E-book: Investindo para aposentadoria Clique Aqui!