Maximize 3% Cash Back with the Bank of America Customized Cash Rewards Card
Make every purchase work harder with the Bank of America Customized Cash Rewards card, earning 3% cash back in your chosen category, no annual fee, and extra boosts through Preferred Rewards

If you want straightforward, customizable cash back on everyday buys, the Bank of America Customized Cash Rewards credit card delivers real value. No annual fee, a flexible 3% category, and extra boosts through Preferred Rewards make this card ideal for people who want to earn more without juggling complex programs.
Flexible 3% Category and Everyday Rates
The Bank of America Customized Cash Rewards card lets you choose one 3% cash back category like gas, dining, online shopping, travel, drugstores, or home improvement. You can switch your 3% choice each month, so the card adapts to your shifting spending.
Beyond the chosen category, you earn 2% at grocery stores and wholesale clubs combined with your choice category up to $2,500 in quarterly purchases, and 1% on everything else. That mix makes this Bank of America card competitive for mixed spending patterns.
Intro Offers, Balance Transfers, and Welcome Bonus
New cardholders get an intro 0% APR for 15 billing cycles on purchases and qualifying balance transfers made in the first 60 days, which is handy if you want to move a balance or finance a larger purchase. The card also includes a $200 online cash rewards bonus after $1,000 in purchases within 90 days.
Keep in mind the Bank of America Customized Cash Rewards credit card is best if you can meet the spending thresholds without carrying high interest after the intro period ends. The balance transfer window and initial APR offer give breathing room for planning payoffs.
Preferred Rewards Boost and Redemption Options
If you bank with Bank of America or have Merrill accounts, enrolling in Preferred Rewards can lift your cash back by 25 to 75 percent depending on your combined balances. That turns a 3% base into a noticeably higher effective rate for members who qualify.
Rewards are easy to use: statement credits, direct deposit into a Bank of America account, or Merrill investments. Most redemptions start at $25, and rewards do not expire while the account stays open, which helps with long-term planning.
Who Should Apply and How It Compares
The Bank of America Customized Cash Rewards card fits people with predictable category spending who want flexibility and no annual fee. It favors Bank of America customers especially if you can qualify for Preferred Rewards and get the extra boost.
Compared to flat-rate cards like those offering unlimited 2% back, this Bank of America credit card can outperform if you maximize the 3% category and the 2% grocery/wholesale allocation. Heavy spenders hitting the $2,500 quarterly cap might prefer an uncapped flat-rate alternative.